Mariya Nurislamova first made her mark like a serial entrepreneur while in the elegance-tech House. In 2014, she co‑founded Scentbird, a fragrance‑subscription provider pitched as the “Netflix for perfumes.” The System quickly scaled to about 700,000 every month subscribers inside the U.S. and Canada, presenting usage of 800+ designer scents.
Below her Management, Scentbird elevated about $twenty five million in enterprise funds, participated in Y Combinator, and became successful by 2019, creating yearly earnings north of $one hundred million with progress of forty five–fifty% year-around-yr. Her tips—to "begin tiny and never hand over"—has resonated with many emerging business owners.
But starting all around 2018, Mariya introduced a parallel aspect to her persona: spiritual teacher, intuitive, channel, artist, and author. Launching the YouTube channel “This is often Mariya”, she commonly provides guided meditations, energy‑channeling sessions, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, and a lot more. The channel has developed to ~102,000 subscribers and one,two hundred+ videos, together with her broader existence throughout TikTok, Instagram, Spotify, and podcasts reaching approximately 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual identity—business CEO by day and spiritual Expert by night—rarely intersected publicly right until mid‑2024. That’s when Business enterprise of Trend spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of the larger… sources of understanding of 3D World earth warfare”.
These views ignited a wave of on the internet backlash:
YouTubers for instance Keya’s World and Zachary Michael publicly mentioned they would now not operate with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and advised followers to ditch Scentbird.
Social media marketing people ended up specially appalled by claims that health conditions like most cancers or AIDS could be cured in weekly, miscarriage was “a decision,” and Actual physical attributes (e.g., crooked tooth, hair coloration) held spiritual importance.
But, Mariya continues to be resolute. She maintains her spiritual content material is different from her CEO tasks, stating she makes use of only “Mariya” in spiritual channels to safeguard Scentbird’s manufacturer.
The Energy of Duality
Strengths of Mariya’s Approach
Reliable Differentiation
Her fusion of company achievement and spiritual practice sets her aside—creating a deeply personal model with pathways into membership, retreats, private periods, and guided ordeals .
Scale and Strategic Willpower
Scentbird’s consistent growth underscores her power to translate vision into operational truth, when her spiritual aspect drives a likewise expansive content material motor.
Group Depth
The regularity and intimacy of her articles—guided meditations, Q&As, and Are living classes—foster potent Group bonds among followers in search of spiritual transformation.
Emerging Threats & Fractures
Manufacturer Popularity Possibility
The spiritual content has developed unease among the influencers, customers, and investors who're unpleasant associating with these metaphysical narratives .
Material Liability
Daring well being promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical consumers, or regulatory teams concerned about misinformation.
Cross‑Identity Confusion
Whilst Mariya insists on separating her two worlds, critics argue the identities presently overlap—especially by means of her involvement in Scentbird‑joined written content scentbird ceo and sponsorships.
Navigating the longer term
Strategic Options
Compartmentalize
Mariya could sustain a transparent boundary—retaining her spiritual identification beneath a definite name and System though keeping Scentbird different and model-neutral.
Combine
By weaving spiritual and wellness things into her firms—for instance scent + meditation kits—she could lean into a wellness‑centric model evolution.
Clarify Messaging
Tonal harmony—grounding her spiritual material with advice disclaimers or scaling again controversial metaphysical statements—could broaden her attraction and lower friction.
Validation via Response
Despite backlash, Mariya carries on to grow her spiritual ecosystem—from charging $1,111 glastonbury retreats to $one hundred twenty five,000 non-public transformational events, on the web channelling sessions at $three,000, and her 2021 e-book 72 Keys to Manifestation. Her followers’ good Amazon assessments propose her wisdom resonates deeply with a lot of seekers .
Closing Choose
Mariya Nurislamova embodies a uncommon present day archetype: a enterprise-driven CEO which has a substantial-stakes spiritual change Moi. Her journey demonstrates broader cultural convergence—exactly where community figures can at the same time occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's success attests to her enterprise savvy.
This really is Mariya demonstrates her capacity to command focus and Create deep psychological resonance.
The fact clash in between these worlds—sparked by metaphysical pronouncements—poses both risk and chance.
Irrespective of whether she amplifies the convergence or attracts firm boundaries, Mariya stands at a pivotal crossroads. Her next actions might redefine what this means to become a founder from the spiritual-tech period—layering ambition with authenticity within a manufacturer-new way.